MSMA Online and Certificate Program
The application for this program is anticipated to open in Fall 2025.ÌýIn the meantime, students interested in this area of study are encouraged to apply to the MS Business Analytics Online+ program, which offers a specialized track in Marketing/Customer Analytics.
MS Marketing Analytics Online+ Degree Program
The MS Marketing Analytics Online+ program will enable students to get their Master’s degree via ourÌýonline+ modalityÌýinvolvingÌýthe delivery of short, compelling videos that students can watch and re-watch whenever they want. Online+ students will also engage directly with an instructor and other remote students during remote synchronous lab sessions, which are designed to complement video content. This allows for direct engagement when problem-solving and learning new skills from a particular course. These sessions are set to deliver via Zoom at established dates and times after 5pm.
Designed for working professionals, the Online+ option allows students to enroll part-time and complete the program over a longer period of time.Students planning to complete the degree in one academic year cannot work full-time. The expectation is that students are working while managing a full-time workload, thus progressing through the MS degree on a part-time basis. The program follows the same curriculum provided on campus. Degree-seeking students start the program in July, and complete the program in two years. Many courses are only offered in specific semesters.
MS Marketing Analytics Online+ 2 Year Degree Plan | |
| Semester | Course Name |
| Summer Semester Year 1 | MSBC 5070 Survey of Business Analytics *Students are also required to complete the Python Bootcamp (remote asynchronous delivery) |
| Fall Semester Year 1 | MSBC 5180 Machine Learning in Python MSBX 5405 Structured Data Modeling & Analysis |
| Spring Semester Year 1 | MSBC 5190 Modern Artificial Intelligence MSBX 5320 Digital Advertising |
| Summer Semester (Session A) Year 2 | MSBX 5420 Unstructured and Distributed Data Modeling & Analysis |
| Summer Semester (Session B) Year 2 | MSBX 5410 Fundamentals of Data Analytics |
| Fall SemesterÌý Year 2 | MSBX 5415 Advanced Data Analytics MBAX 6330 Market Intelligence |
| Spring Semester Year 2 | MSBC 5490 Experiential Projects MSBX 5310 Customer Analytics |
| Credit Hours | In-State Tuition | Out-of-State/International Tuition | Fall/Spring Student Fees |
|---|---|---|---|
| 1 | $1,160 | $1,625 | $546 - $832 |
Online+ Certificate Programs for Marketing Analytics
If you are interested in returning to school after some time (or if you are not ready to commit to the full degree program), a specialized, non-degree online graduate certificate is a great way to get started and immediately access knowledge that can be applied to your everyday life. A certificate also allows you to quickly demonstrate proficiencies to employers while adding value to your resume.ÌýLeeds certificate students have the option to transition to the degree program, by applying for the degree prior to the end of your third class.
Our certificate program in Marketing Analytics followsÌýthe same Online+ delivery method as theÌýOnline+ degree program.Ìý